McLaren X Road & Track

Visualization
Using real world aero data from McLaren, our team worked with Road & Track to create a cover for the magazines 2024 inaugural edition "AIR".

The issue would cover the concept of air and aero in both the automotive world and other areas of cultural significance. Our team was tasked with creating a cover that lived in the abstract while being built on the foundation of actual scientific data.
During our process of building the cover image, our team generated dozens of concepts and looks, many of which played a role in the final design.
McLaren X Road & Track
Published:

McLaren X Road & Track

Using actual aero data from McLaren, our team worked with Road & Track to create a cover for the magazines 2024 inaugural edition "AIR". The issu Read More

Published: